Instagram Hashtags

Instagram made changes to their API impacting how marketers use UGC. The biggest change for #hashtag content requires accessing the new Instagram Graph API. The new API requires an Instagram Business Account.

Adding a New Hashtag

1) Navigate to the TINT Editor and the CONTENT panel found on the left-hand side of the page. The Content panel is where you add connections to your TINT. Simply click the Instagram Business network icon to start:

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2) In the popup that appears, click to "Connect Instagram Business." Provide login credentials for Facebook when prompted to do so. Click the "Log In" or "Authorize" buttons to continue.

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select the Hashtag connection type from the top tabs, and then fill in the name of your hashtag. To enable Moderation on the connection select "Manually approve posts before making them public." To complete adding the connection click the "+ Add" button.

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You’re all set! The connection has been made and within a few moments posts will appear in the main portion of the page:

You can add multiple connections to your TINT by repeating the process. Once you have all of the connections in place you can move on to PersonalizationModeration, and getting your TINT set up just to your liking.

Previous #Hashtag Content

Add an Instagram #hashtag to any TINT exactly the same way you would add any other connection. Only now, you need to use an Instagram Business Account and connect through the Facebook Business Manager.
 

How to add a Business Account:

Navigate to the Accounts Dashboard on TINT. You will see a line to add your Instagram Business Account.
 
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Once you have authenticated through TINT, we take care of the rest. New content on your connected Instagram #hashtags will automagically continue to appear. 
 

Important Limitations

Each separate Business Account can search the Instagram API for up to 30 hashtags. Instagram limits the searches to 30 over any 7 day period.
 

What does this mean?

Let's say you already use 30 searches and remove a #hashtag connection, it will take up to 7 days before you can add a new #hashtag with that Account. To avoid this problem, connect several Instagram Business Accounts to your Facebook Pages and/or Business Manager, you may also add multiple Facebook Accounts through the TINT Accounts Dashboard.
 

What if you manage hashtags on multiple products?

The 30 hashtag searches are per Business Account, not per application using that Account. In practice, connecting a hashtag on a service like Hootsuite will count against the 30 even on TINT. When connecting a new hashtag you can see the number of searches used so that you know when to add a new Business Account.
 
 
 
 

 

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