UTM codes are codes that Google Analytics uses to track campaigns and lead sources.
They can be added as a parameter to any TINT URL, i.e.:
The UTM codes are:
Addging UTM codes to embeds
Embeds support UTM codes added via data tags, for example:
<script async src="/public/js/build/embed.js"></script>
That would add utm_medium to the iframe, which would then be tracked in analytics.
Embeds support passthrough as well:
If this is set and the enclosing page is loaded with UTM codes, those will be passed down to the embed.
Adding UTM codes to CTAs
There is a final embed option that allows adding UTM codes to CTAs.
If that is added, then CTA buttons will include the given UTM codes.